RK Venture

Blog Entry

ZeroProof, New Mexico’s underage drinking awareness campaign, is getting national attention. RK Venture’s campaign combats the serious problem of underage drinking which can cause a host of problems including traffic fatalities and crashes.

Last year the New Mexico Department of Transportation (NMDOT) presented at the 2017 Strategic Communications Forum in Washington D.C. to communicate our state’s plans and network with our colleagues. The National Law Enforcement Liaison Program (NLELP) were impressed by the ZeroProof campaign, its unique positioning and strategy, and chose to publish it as their lead article in the Law Enforcement Liaisons (LELs) newsletter, a publication whose mission is to promote national highway safety programs, initiatives and campaigns.

Sean Boughton and Radiohead's Karma Police Video


It’s been 20 years since Radiohead’s OK Computer was released, and the online magazine, Pitchfork, has been celebrating the anniversary including an article about their cutting-edge video for Karma Police. The behind-the-scenes look at creating the video includes the work of long-time RK Venture collaborator, Sean Broughton, whose visual effects bring to life Jonathan Glazer’s disturbed storyline.

Sean’s problem solving for how to shoot a quarter mile of fire chasing a car without actually blowing it up, is just a day in the life of this visual effects artist. His ability to combine art, craft and technology caught our attention. It’s a perfect fit for the work we create.

Any piece of good art is something where everyone sees something different in it, and to have a story that is so simple does lend itself to you reading into it.
— Sean Broughton

RK Venture is very proud of our long-time collaboration with Sean. As a Special Effects Supervisor and Director, Sean has created some of our most memorable and visually arresting spots for the New Mexico Department of Transportation in the continuing effort to end drunk driving (ENDWI) as well as stop distracted driving (DNTXT) and encourage seatbelt safety (BKLUP) including “What’s the Worst that Can Happen?”, hard-hitting, reality-based TV spots on the real consequences of the bad decisions people make. Sean has worked on many groundbreaking videos in the 90s, and that was the springboard for his expertise in the video special effects world, where he is considered a master today. Nick Tauro, Broadcast Creative Director for RK Venture, has also collaborated with Sean on both the “Last Call” and “Reverse” (see the links below). Sean was able to take Nick’s vision for the narrative and bring to life the horror of the decision to drive drunk. “It’s always a treat for me to work with someone of Sean’s caliber. His technical wizardry is matched by his passion for great storytelling. I’m continually amazed at the way his mind works.”

Rachel Kennedy