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The New Mexico State Fair approached us with a desire to create innovative campaigns utilizing a mix of humor and nostalgic references across a broad platform of traditional, social media and “on the ground” public events. 

We accomplished this while also delivering earned media coverage.

The funnest place to be in New Mexico…
for reals!

The New Mexico State Fair is a local tradition dating back 80 years. It had been struggling, though, with declining attendance and an overall perception that its best days were behind them.


We made the Fair playful again, a place to make memories, eat yummy, greasy Fair food, with fun rides and plenty of people watching. Since launching our campaigns, attendance has gone way up and New Mexicans are again proud to call the Fair their own.

Talking Fair foods? Check!
Never ending corndogs? Check!
Playground cowboys? Check!

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