RK Venture

Blog Entry

ZeroProof, New Mexico’s underage drinking awareness campaign, is getting national attention. RK Venture’s campaign combats the serious problem of underage drinking which can cause a host of problems including traffic fatalities and crashes.

Last year the New Mexico Department of Transportation (NMDOT) presented at the 2017 Strategic Communications Forum in Washington D.C. to communicate our state’s plans and network with our colleagues. The National Law Enforcement Liaison Program (NLELP) were impressed by the ZeroProof campaign, its unique positioning and strategy, and chose to publish it as their lead article in the Law Enforcement Liaisons (LELs) newsletter, a publication whose mission is to promote national highway safety programs, initiatives and campaigns.

New Mexico State Fair Is One of the Best! And That’s Real News!


The New Mexico State Fair Is One of the Best! And That’s Real News!

The New Mexico State Fair has been rated the second-best state fair in the country placing itself on the top ten list two years in a row.

The reason? Affordable ticket prices, increased attendance (23.9% of the state’s population attended the fair), popular events such as the rodeos and concerts, midway rides, and the partnership with Uber to provide transportation to the Fair.

The economic impact of the Fair is more than $70 million.

There are deals and discounts for fairgoers, too. Walgreens offers a Mega Pass for $28 for unlimited carnival rides and admission to the Fair. There are also discount days for law enforcement, firefighters, teachers, military and veterans.

Did we mention sea lions?

Did we mention the food contests: green chile cheeseburgers and the world’s hottest pizza?

Did we mention the pig race? Alligator show? Equestrian acrobats? Canine barrel racing?

This is a lot of excitement for one place. People with special needs, including those with autism, now have a space safe to go to escape uncomfvortable agitation. The Sensory Station is a place to deescalate.

RK Venture is proud to continue to collaborate with the Fair and be a part of its success. Over the last four years we have focused on expanding brand awareness and appealing to a younger demographic which has resulted in increased attendance and better perception of the Fair.

The New Mexico State Fair runs through September 17 at Expo New Mexico, 300 San Pedro NE.

Rachel Kennedy