RK Venture

Blog Entry

ZeroProof, New Mexico’s underage drinking awareness campaign, is getting national attention. RK Venture’s campaign combats the serious problem of underage drinking which can cause a host of problems including traffic fatalities and crashes.

Last year the New Mexico Department of Transportation (NMDOT) presented at the 2017 Strategic Communications Forum in Washington D.C. to communicate our state’s plans and network with our colleagues. The National Law Enforcement Liaison Program (NLELP) were impressed by the ZeroProof campaign, its unique positioning and strategy, and chose to publish it as their lead article in the Law Enforcement Liaisons (LELs) newsletter, a publication whose mission is to promote national highway safety programs, initiatives and campaigns.

RK Venture wins 8 Telly awards for New Mexico Department of Transportation

RK Venture recently won 8 Telly awards for TV spots created for the New Mexico Department of Transportation. The campaigns revolve around ending drunk driving, texting and driving, and seatbelt safety. Three silver Telly awards went to “Things I’ve Seen: Morning” and “Worst That Can Happen: DNTXT” and “Worst That Can Happen: Mash Up”. All 3 spots are reality-based messages on the real consequences of the bad decisions people make when driving, whether it’s to drive drunk or text and drive. Both campaigns differ on how that message is delivered. One uses real people recalling their experiences; one uses actors in a scenario that shows the results of making bad choices.

Rachel Kennedy