RK Venture

Blog Entry

ZeroProof, New Mexico’s underage drinking awareness campaign, is getting national attention. RK Venture’s campaign combats the serious problem of underage drinking which can cause a host of problems including traffic fatalities and crashes.

Last year the New Mexico Department of Transportation (NMDOT) presented at the 2017 Strategic Communications Forum in Washington D.C. to communicate our state’s plans and network with our colleagues. The National Law Enforcement Liaison Program (NLELP) were impressed by the ZeroProof campaign, its unique positioning and strategy, and chose to publish it as their lead article in the Law Enforcement Liaisons (LELs) newsletter, a publication whose mission is to promote national highway safety programs, initiatives and campaigns.

METROLINK changing the way people commute in Southern California

When you think of places that represent car culture, California is on the top of the list — just listen to any Beach Boys song. Everyone seems to drive everywhere. Bumper-to-bumper traffic and lack of parking are frequent complaints among drivers. Freeways are clogged with cars, and smog chokes the air. Yet, getting people to leave their cars behind and switch over to mass transit is a tall order.

RK Venture has been working with Metrolink, a commuter rail system serving Southern California, for 5 years. In that time, we have produced many campaigns to drive (pun intended) business to the brand. Focusing on creating a more contemporary, urban feel to draw in a younger demographic, we’ve created several campaigns that add social media to the more traditional print, web and radio campaigns. Ridership has increased showing some of the strongest growth for commuter rails in the country. Additionally, the number of bicyclists using Metrolink has increased as well as a result of our highly successful “Bikes on Board” campaign.

RK Venture has won numerous Telly and Addy awards as well as several prestigious APTA (American Public Transportation Association) awards for our Metrolink work. (See link below.)

Metrolink wins national social media award

Encouraging alternative ways to travel helps alleviate the congestion of our roads, reduces vehicle generated pollution, and gives people a break from the stress of driving. RK Venture is proud to be traveling in the right direction with Metrolink.

Metrolink+Ad+Campaign.jpg
Rachel Kennedy