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PATRIOT RAIL
We created a striking new brand identity for a growing rail business.
The bold new brand embodies Patriot Rail’s strength, safety, and connectivity, projecting confidence and forward momentum.
Experiencing steady growth through smart acquisitions, Patriot Rail was poised to become a major player in the short-line freight rail industry. They asked RK Venture to create a new brand that reflected the strength, intelligence, and safety of the growing firm.
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The company-wide brand roll out was applied to every aspect of the company: from safety vests right down to socks.
A varied group of excursion lines come under the corporate brand with a cohesive identity all their own.
The rebranding focused on bringing the consumer-facing excursion lines into a cohesive corporate visual system. Drawing on the allure and history of rail travel, the logo family unifies diverse rail lines across a range of geographic locations.
We created a set of logos designed to be equally striking on the front of a train engine
and on a T-shirt.
RK VENTURE
120 MORNINGSIDE SE
ALBUQUERQUE, NEW MEXICO 87106
505-243-4000
hello@rkventure.com
© 2024 RK Venture LLC
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