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NMDOT ZeroProof

ZeroProof’s mission is to bring awareness about the dangers of underage drinking by providing fun, interactive engagement and valuable resources to New Mexico’s youth, parents and teachers.

Kids are empowered to own their sobriety and be proud to be engaged in activities that keep them sharp and healthy. ZeroProof is a platform to not only inform about the dangers of underage drinking but to employ kids to be brand ambassadors. Parents and teachers are also targeted in this campaign and provided with materials on the risks of underage drinking and strategies to best prevent their kids from drinking alcohol.

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