RK Venture

RCN

RK Venture has developed multi-channel, targeted marketing and advertising campaigns for RCN, a cable provider serving six markets in the eastern United States. Our efforts for RCN have included tactics as varied as broadcast television spots, out-of-home advertise­ments, direct mail pieces, and online/web-based graphics. All tactics were focused on retention of current customer base and the expansion of new customer acquisition. We developed a unique brand refreshment position for the company that played off and expanded its “redefined” brand by providing new words to describe and promote the “superfastastic”, “awesomazing”, “RCNsational” service and products that RCN provides its customers.


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