RK Venture

NMDOT Buzzkill

Most DWI arrests come from drivers leaving licensed establishments. An important component to preventing drunk driving is targeting influencers, people who can intervene and stop someone from driving. The Buzzkill campaign targets servers, bartenders and sellers to remind them of their responsibility to not over serve someone who is intoxicated by encouraging them to be proud to be a buzzkill and part of the effort to ENDWI.

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