RK Venture


How do you tell people not to drink and drive? More importantly, how do you get people to not drink and drive. We have been privileged to work with The New Mexico Department of Transportation (NMDOT) creating branding and messaging to facilitate behavior change and keep drunk drivers off our roads. Creative campaigns using market research, brand communications and strategies, and target market profiling are all designed into integrated campaigns to best deliver the message. During our work together, DWI-related fatalities have dropped 45%.

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