RK Venture
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New Mexico State Fair

The New Mexico State Fair is a local tradition dating back 80 years. It had been struggling though with declining attendance and an overall perception that its days were behind them. We made the Fair playful again, a place to make memories, eat yummy, greasy Fair food, with fun rides and plenty of people watching. Since launching our campaigns, attendance has gone way up and New Mexicans are again proud to call the Fair their own.


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