RK Venture

New Mexico Department of Transportation

NMDOT is committed to getting drunk drivers off the road. Our ENDWI brand has been hugely successful since its launch in 2012. There has been increased awareness about the consequences of drinking and driving which has led to a real change in consumer behavior and historic record-low, DWI-related fatality rates. During our work with NMDOT, we have seen DWI-related fatalities drop by nearly 45%. Campaigns pioneered by RK Venture have been adapted and repurposed by more than a dozen other states.


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