RK Venture


Metrolink is the second busiest transportation provider in Southern California, with seven lines covering 6 counties and over 500 track miles . One of the challenges they continually face is convincing Southern Californians to park their beloved cars and take a train. Not an easy task, but since 2011, we’ve created integrated campaigns that have helped give Metrolink a voice that embodies a fun, SoCal personality via digital, out-of-home, print, mobile, media relations and social media, all working together to yield impressive results.

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