RK Venture


LA Metro Fastrak Transponder Introduction
The introduction of the express lane Transponder program for LA Metro was the perfect opportunity for us to create a music video. Tapping into classic Los Angeles hip hop culture, we custom wrote and recorded a Transponder rap, and enlisted our very own DJ EZ Cruze to tout the benefits of the new commuter device. The award-winning video garnered almost 100,000 views on YouTube within a few days.