RK Venture

Blog Entry

ZeroProof, New Mexico’s underage drinking awareness campaign, is getting national attention. RK Venture’s campaign combats the serious problem of underage drinking which can cause a host of problems including traffic fatalities and crashes.

Last year the New Mexico Department of Transportation (NMDOT) presented at the 2017 Strategic Communications Forum in Washington D.C. to communicate our state’s plans and network with our colleagues. The National Law Enforcement Liaison Program (NLELP) were impressed by the ZeroProof campaign, its unique positioning and strategy, and chose to publish it as their lead article in the Law Enforcement Liaisons (LELs) newsletter, a publication whose mission is to promote national highway safety programs, initiatives and campaigns.

Talk About the Passion

Chapter 1: Nick Tauro Jr., Creative Director, RK Venture

Nick is passionate about a lot of things: music, film, improv, writing, and directing to name a few. But his first passion — and what he initially went to school for — remains photography. Last year he traveled to Portugal for a month where he took over nine thousand photographs which he edited down to create “Saudade”, a book of photography that reflects the emotion of feeling saudade, a state of nostalgic or profound melancholic longing for an absent something or someone that one loves.

His current release is “Beyond/Além”, a photo book created in collaboration with Fábio Miguel Roque, a photographer and friend based in Portugal. They set out to shoot on October 22, 2016, each taking a solo road trip from their homes at midnight to shoot over the next 24 hours. The resulting book contains 24 images from each photographer, featuring the series in a unique manner. The book reads as an English version, featuring Nick’s photos, and if you flip the book over, it reads as a Portuguese version, with Fabio's photos featured.


Stay tuned for Chapter 2, where we will feature another agency member…

Rachel Kennedy