RK Venture

Blog Entry

ZeroProof, New Mexico’s underage drinking awareness campaign, is getting national attention. RK Venture’s campaign combats the serious problem of underage drinking which can cause a host of problems including traffic fatalities and crashes.

Last year the New Mexico Department of Transportation (NMDOT) presented at the 2017 Strategic Communications Forum in Washington D.C. to communicate our state’s plans and network with our colleagues. The National Law Enforcement Liaison Program (NLELP) were impressed by the ZeroProof campaign, its unique positioning and strategy, and chose to publish it as their lead article in the Law Enforcement Liaisons (LELs) newsletter, a publication whose mission is to promote national highway safety programs, initiatives and campaigns.

Great Showing for RK Venture at 2018 Addys

RK Venture is honored to have had its work recognized by the American Advertising Federation New Mexico at the annual Addy Awards. We received 5 Gold Addys, 4 Silver Addys, a Judge’s Choice Award, and the esteemed Best in Show for the ZeroProof campaign created for the New Mexico Department of Transportation (NMDOT) to bring awareness of the dangers of underage drinking.

The ZeroProof campaign continues to truly be a team effort. Everyone in the office has contributed to this one. We’re proud of this work, especially since we believe earnestly in the cause. 

“In addition to Best in Show, ZeroProof won a Gold Addy for Out-of-Home & Ambient media for Public Service Out-of-Home — Poster

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…and a Gold Addy for Online/Interactive Public Service

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…and another Gold Addy for Online/Interactive Public Service

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Horsemen’s Feed & Supply Inc won a Gold Addy for Out-of-Home & Ambient Media Poster – Campaign. It was also a pick for the Judge’s Choice Award. 

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Villa Myriam won a Gold Addy for Sales and Marketing Packaging — Single Unit

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VM also won a Silver Addy Sales Promotion — Single Unit

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NMDOT won a Silver Addy for Public Service Television for DNTXT: Just a Matter of Time

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…and a Silver Addy for Public Service Online Film, Video & Sound for ENDWI: Above the Limit

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Metrolink won a Silver Addy for Consumer Campaign — Local for A Stress-Free Commute

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Our very own Nick Tauro won the coveted “Best in Shoes” as awarded by his fellow co-workers for the sartorial savvy style he donned at the evening’s festivities.

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Rachel Kennedy