RK Venture

Blog Entry

ZeroProof, New Mexico’s underage drinking awareness campaign, is getting national attention. RK Venture’s campaign combats the serious problem of underage drinking which can cause a host of problems including traffic fatalities and crashes.

Last year the New Mexico Department of Transportation (NMDOT) presented at the 2017 Strategic Communications Forum in Washington D.C. to communicate our state’s plans and network with our colleagues. The National Law Enforcement Liaison Program (NLELP) were impressed by the ZeroProof campaign, its unique positioning and strategy, and chose to publish it as their lead article in the Law Enforcement Liaisons (LELs) newsletter, a publication whose mission is to promote national highway safety programs, initiatives and campaigns.

RK Venture is a proud sponsor of the 15th Annual Way OUT West Film Festival.

RK Venture is a proud sponsor of the 15th Annual Way OUT West Film Festival. Previously known as the Southwest Gay & Lesbian Festival, this year’s festivities include 78 feature films from all over the world, 8 collections of short films, an exhibition, lecture, parties and the annual Queer Brunch. It’s a part of Albuquerque culture, celebrating our history in filmmaking and supporting the LGBTQ community in film and arts.

When looking to support local cultural endeavors and events, we see where our talents can be best put to use and serve our community. WOW Film Fest is a perfect fit for us. We’re movie people. This is a language we speak and a subject we get excited about. This makes Albuquerque, our home, unique. And we want to be a part of that.

Lee Gallegos, our web designer and social media coordinator extraordinaire, spearheaded the campaign by creating WOW’s graphics and website. Organization and promotion are most important here. The website is well organized to allow filmgoers an easy way to see what’s playing and at which venues with links to purchase tickets online. Write ups and trailers for each movie are displayed. Promotion of the films and the festival’s events are pushed out through social media.

Way OUT West Film Festival is now showing and will run through October 22nd. Come check it OUT!

Rachel Kennedy