RK Venture

Blog Entry

ZeroProof, New Mexico’s underage drinking awareness campaign, is getting national attention. RK Venture’s campaign combats the serious problem of underage drinking which can cause a host of problems including traffic fatalities and crashes.

Last year the New Mexico Department of Transportation (NMDOT) presented at the 2017 Strategic Communications Forum in Washington D.C. to communicate our state’s plans and network with our colleagues. The National Law Enforcement Liaison Program (NLELP) were impressed by the ZeroProof campaign, its unique positioning and strategy, and chose to publish it as their lead article in the Law Enforcement Liaisons (LELs) newsletter, a publication whose mission is to promote national highway safety programs, initiatives and campaigns.

Internet Inspiration

RK Venture

We’re always looking for new ideas. Sometimes they pop into the head effortlessly and at other times they need to be sourced. We are always looking around us for inspiration. Visual cues are everywhere, whether it’s in nature, products in your home, architecture, a walk through a museum, or just people watching in the neighborhood. The internet is also a fantastic resource for honing in on just what you’re looking for to help with a project or for simply browsing around for new ideas.

Below is a list of websites we at RK Venture like to peruse from time to time for inspiration. Some are reference sites; some are just fun sites to visit. All of them are worth bookmarking.

Identifont
This is a great resource if you’re looking for a font and don’t know its name. You can answer a series of questions about the mystery font until it narrows the search down to a few results. It will even show similar fonts to what you’re looking for. Fonts can also be looked up by designer or publisher, picture fonts can be searched, and links are given to sites where you can purchase chosen fonts.

Typographic Posters
The name says it all. Cool posters using type in creative ways with links to the designers, a great site for inspiration.

Golden Ratio Calculator
If you’re looking for proportions for your design based on the golden ratio, try this calculator for quick results. It’s useful for page proportions and font size proportions (ratio of headline to body copy).

Information aesthetics
Charts, graphs and diagrams are showcased on this website. How information is organized and visualized is key to communication. Here are some artistic and effective ways of showing data.

Architecture for Sale
If you’re a busy person with a lot on your plate, we would recommend not looking at this website. Don’t even peek. Hours will go by before you come up for air. The houses listed on this site are spectacular in their designs with eye candy photos, specs, prices, locations, and their history and stories. Find your dream house and be inspired by your fantasies.

Corita Kent
Sister Mary Corita was a nun, artist, and educator. Her artwork is graphic; her life was meaningful; both are inspirational. With a focus on the social commentary of the day promoting love and tolerance, she was a quiet activist speaking loudly through her art. In 1985 she created her Love stamp for the U.S. Postal Service. This site displays her art and tells her story. Her artwork can also be seen and bought on ebay.

The Matthews Gallery/Janet Lippincott
Janet Lippincott was a local artist who lived in Santa Fe. Her artwork can be found at The Matthews Gallery on Canyon Road, or you can view her art here online and be inspired by her use of mixed media, collage, drawings and paintings.

The New York Times
Perusing the New York Times over breakfast is a good way to stay informed and stay connected to the world outside New Mexico.

Music sites: Stereogum, Pitchfork, Allmusic
When designing or just working in general, music is an essential part of the process. It keeps us motivated and inspired. Figuring out the playlist for the day can be a much fun as actually listening to the tunes. All these sites are great resources for finding new music, reading reviews, and geeking out on liner notes.

No Film School
This community where filmmakers share cool tips (e.g. how to shoot a car scene) and gadgets (new cameras, etc.) as well as everything to do with filmmaking will inspire broadcast directors, filmmakers, or just plain movie buffs.

ASX
Browse and get lost in this great resource on fine art photography. Wind through a carousel of paintings, films, essays, photographs and interviews. This is time well spent breathing in the narrative of a photo essay, letting it percolate in the mind and soul and seeing its truth.

Please note that there is nudity on this site.
FFFFOUND!
This is the used bookstore of photography and graphics. It’s there to peruse at one’s leisure, not go in with a set goal in mind. Walk up and down the aisles, smell that used bookstore smell, and discover lots of gems within. There are different ways to browse the site. One can go chronologically or select tags. An image chosen will give suggestions to others, etc. Don’t blame us if you waste hours on this site—you’ve been warned. 

If you want to hone in on a particular image, we suggest using Google Images with FFFFOUND to produce results. For example, typing in “FFFFound bicycle” in Google Images will result in more interesting results than just typing in “bicycle”. 

Rachel Kennedy