RK Venture

Anti-DWI Campaign Created by ABQ Creative Agency RK Venture

September 13, 2018

Contact: Brian Carmody
Email: brian@orange-mr.com

Anti-DWI Campaign Created by ABQ Creative Agency RK Venture Acknowledged as Excellent by Communication Arts Magazine

Created for NMDOT, nine spot series wins in 59th Annual Advertising Competition.

Albuquerque, NM – “ENDWI: The Reality,” an anti-drunk driving broadcast campaign created for the New Mexico Department of Transportation by Albuquerque creative agency RK Venture, has been designated as outstanding by Communication Arts magazine, the professional journal for the visual communications industry. Via a series of nine thirty-second spots, “ENDWI: The Reality” utilizes a reality TV series approach to detail the humiliation and hardships that result from a drunk driving arrest. The campaign is one of just one hundred and nineteen projects acknowledged as excellent by a jury of industry professionals out of more than 2,831 entries submitted to this year’s competition. “ENDWI: The Reality” is featured in both the print and digital editions of Advertising Annual 59, the November/December issue of Communication Arts magazine. See "ENDWI: The Reality" in the digital edition of Communication Arts.

About RK Venture
The award-winning RK Venture team has provided stellar advertising, design, and strategic services to both private and public sector clients for thirty years. In addition to creating numerous award-winning statewide campaigns for the New Mexico Department of Transportation (NMDOT) and the New Mexico State Fair, RK Venture created the highly successful "Take the Train” campaign for Metrolink, southern California’s passenger rail system. The team also collaborated with LA Metro (Los Angeles County, CA bus and rail system) to develop a mobile component to LA County's Vetsgo511 website, which connects military veterans with needed services, and conceived and produced the celebrated “Awesomazing" multi-platform campaign for RCN, an industry-leading high-speed internet, digital TV and phone service provider.

About Communication Arts Magazine
Communication Arts magazine is the leading trade journal for visual communications, and the largest creative magazine in the world. Our unique combination of respected juried Annuals in design, advertising, illustration, photography, interactive media and typography; in-depth profiles on designers, photographers, illustrators, design and advertising firms; and numerous informative columns printed with the highest standard of quality makes our magazine the premier publication to cover all aspects of visual communications.

#       #       #