Contact: Brian Carmody
Albuquerque, NM – Award-winning creative agency RK Venture, has been tapped to create a multi-platform marketing campaign for RCN Telecom, the industry-leading high-speed internet, digital TV and phone service provider based in Princeton, New Jersey. Targeting consumers suffering from “Big Cable Fatigue,” the campaign will emphasize that RCN is the best choice available for those seeking phenomenal customer service and innovative technology for home and office. Delivering via broadcast, print, outdoor, direct mail, social media and other online and mobile methods, the campaign will launch in Boston, Chicago, the Lehigh Valley (PA), New York City, Philadelphia, and Washington, D.C. in early May.
“From day one, RCN set itself apart in the crowded telecommunications field, not only by providing up-to-the-minute technology, but by making customer satisfaction a top priority,” said Richard Kuhn, RK Venture’s owner and executive creative director. “With this campaign, we look forward to enlightening those who accept that poor service from providers is inevitable, to the fact that with RCN, better is part of every plan.”
About RK Venture
Albuquerque creative agency RK Venture has provided stellar advertising and strategic services to both private and public sector clients for thirty years. Combining experience and expertise, RKV creates and implements engaging innovative campaigns, which deliver powerfully effective results for clients both locally and nationally. In addition to creating award-winning anti-drunk driving and driver safety campaigns for the New Mexico Department of Transportation (NMDOT) and Metrolink, southern California’s passenger rail system, RK Venture recently developed a transportation facilitating app and website geared toward military veterans for LA Metro (Los Angeles County, CA bus and rail system), and produced a multi-platform campaign educating women on the dangers of using opiates while pregnant for the Santa Fe Baby Fund.
About RCN Telecom Services, LLC
RCN Telecom Services, LLC (www.rcn.com and www.rcn.com/business) provides industry-leading high-speed Internet, all-digital TV and phone services for residential, small/medium and Enterprise business customers. PC Magazine’s Readers’ Choice Award named RCN one of the winners for best cable broadband ISPs in 2013 – RCN was rated highest in satisfaction for reliability. RCN was also ranked #1 in Boston by Netflix for the best viewing experience. RCN's affordably priced advanced digital services are delivered through our proprietary, state-of-the-art fiber-rich network and supported by 100% U.S.-based customer service. RCN's primary service areas include Boston, Chicago, Lehigh Valley (PA), New York City, Philadelphia and Washington, D.C.