ALBUQUERQUE (KRQE) – The state is going for shock value in a new advertisement campaign to combat DWI and texting while driving.
The first video released shows two guys happily getting into a car after a night of drinking. One asks the other if he is alright to drive. The answer that follows is, “What’s the worst that can happen?”
Leaving nothing to the imagination, the video shows a horrible wreck next.
Another video shows a group of women making the decision to not wear a seat belt. Their ending is just as gruesome.
The most disturbing though, the texting while driving spot which shows a pedestrian winding up in a windshield.
DOT explains the worst that can happen, happens more often than you think.
“These ads are very realistic about what can happen and what a crash looks like and it’s scary and hopefully that will scare some people into obeying the law,” said Melissa Doser, Public Information Officer for the New Mexico Department of Transportation.
News 13 also showed the graphic images to people.
“To me, it was a bit shocking, the blood,” said Patricia Stelzner.
Overall, most said the messages are welcome.
“People need to really think about the consequences, they’re not pretty,” said Kat Glickler.
Some people even told us they wouldn’t mind their children watching.
“Sometimes I do think little kids tug on their parent’s hearts a little bit and say Mommy you know I saw this thing on TV and it said don’t text and drive because this can happen,” said Denise Klenotich.
They’re now hoping the videos leave a lasting impression when people make decisions behind the wheel.
“Though they’re not pleasant, I think they carry a really important message and I appreciate that,” said Gickler.
State Police also said they support the messages. They said it’s better to see them in an advertisement, than in real life.