November 18, 2015, Albuquerque, NM – New Mexico State police officers are front and center in the latest anti-DWI campaign created for the New Mexico Department of Transportation by Albuquerque advertising, branding and design firm RK Venture. Titled “The Things I’ve Seen…,” the campaign features real police officers reflecting on the difficult task of informing families that a loved one has been killed due to drunk driving. Shot in New Mexico with local director, cast and crew, “The Things I’ve Seen…” will begin airing statewide in English and Spanish on November 20th, and will continue to air through the holidays. In addition to the televised spots, the campaign will reach the public via radio, print, outdoor signage, online banner ads and social media.
“Police officers are on the front lines everyday. They see the blood and guts and broken hearts that are the result of drunk driving,” said Richard Kuhn, owner and executive creative director of RK Venture. “We thought theirs was a unique perspective from which to examine the tragic consequences that all too often are the result of drinking and driving.”
About RK Venture
The award-winning RK Venture team has provided stellar advertising and strategic services to both private and public sector clients for thirty years. In addition to creating numerous award-winning state-wide campaigns for the New Mexico Department of Transportation (NMDOT) and the New Mexico State Fair, RKV created the highly successful “Chill Out – Take the Train” campaign for Metrolink, southern California’s passenger rail system, and also recently collaborated with LA Metro (Los Angeles County, CA bus and rail system) to develop a mobile component to LA County's Vetsgo511 website, which connects military veterans with transportation and other needed services.
About New Mexico Department of Transportation (NMDOT)
NMDOT ‘s mission is to provide a safe and efficient transportation system for the traveling public, while promoting economic development and preserving the environment of New Mexico.
For more information, contact:
Brian Carmody – firstname.lastname@example.org