Identity & Signage
When a local, independent chain of café/restaurants decided they need an extensive re-branding to stay ahead of the competition (including one well-known, global coffee purveyor) they turned to VWK for help. Deciding on a unique new name for the cafe was the first order of business, followed by the introduction of a new logo, to be applied to signage at each location.
Point of Purchase
Menu boards for all cafe locations were created to remain consistent with re-branding efforts by utilizing icon elements and the color palette of the new graphic identity.
Setting the Table
New identity visuals were emblazoned on a wide range of items, including these collectable mugs and plates.
To further emphasize the re-brand, every opportunity to highlight the new logo was taken advantage of, right down to the bakery “to-go” bags.