RK Venture’s My Instead! campaign, as part of our NMDOT endeavors, is about choices, choosing other activities besides drinking. Whether it’s gymnastics, playing the guitar, drawing or DJing, there are lots of cool things kids can do that don’t involve alcohol. Kids have been the main target of this campaign. Through different spots, interactive videos where kids share their stories, and through overall awareness and education programs, our goal is to reduce early initiation of alcohol and provide alternative scenarios to drinking.
This time, however, we’re targeting the parents. Our new spot, “Good Parent, Bad Parent”, focuses on their responsibility as role models. Kids learn behavior by example. The bond of trust between a parent and child is key. The initial foundation of drinking habits falls heavily on good parenting. According to research conducted for the The National Center on Addiction and Substance Abuse, “teenagers who have seen one or both of their parents get drunk are more likely to get drunk than those teenagers who haven't seen their parents drunk.”
The My Instead! “Good Parent, Bad Parent” spots illustrate the importance of parent's good habits and the effects it has on their children.
Learn more about My Instead! on our website:
WATCH: Good Parent, Bad Parent Spot